View from the Ground
Dispatches from the field.
What GTM execution actually looks like when you're inside it — not consulting on it from the outside.
July 25, 2026
Your Discounts Aren't a Pricing Strategy. They're a Confession the Business Case Didn't Land.
GTMB2B SalesSales Leadership
July 18, 2026
AI Gives You Everything Walking In. It Can't Read the Room.
GTMSales LeadershipAI in Sales
July 2, 2026
You Haven't Quantified the Pain.
GTMB2B SalesSales Enablement
June 24, 2026
I Was Spending 2 Hours Building a Little League Lineup. So I Did What Any Reasonable Person Would Do.
GTMAI in SalesSales Leadership
June 19, 2026
Awareness Is Not Adoption.
GTMSales LeadershipAI in Sales
June 13, 2026
Your Weekly AE 1:1 Was Never Built for the AE.
GTMSales LeadershipSales Coaching
June 6, 2026
Personalization at Scale Used to Be a Slogan. Now It's Just How We Sell.
Sales EnablementB2B SalesGTM
May 27, 2026
The Ideal Sales Cycle Doesn't Live in a Folder Anymore.
Sales EnablementGTMSales Coaching
May 20, 2026
Your GTM Plan Died in March. You Just Haven't Noticed.
GTMSales LeadershipStartup Sales